As you know, crypto press releases are an integral part of the cryptocurrency world. Such a release should be informative, concise and thought-provoking to help the readers understand about your project on crypto guest post. The first question that comes to mind is why are you still an amateur at writing them?
Here are a few reasons why:
1. You are not concise in writing a crypto press release
As we said, every sentence matters. A cryptocurrency project is a startup run by young and enthusiastic members. They usually burn with the desire to share their thoughts and ideas with the whole world. An inexperienced writer can let his thoughts spill out in several paragraphs or even more than one page! So, if you want to be more professional in the crypto industry, draft your reports briefly, follow APA style and write titles that attract people’s attention.
2. Your content is boring
Crypto is a booming market where thousands of new projects always appear. It’s hard for journalists to find time for each of them because they have so many things to do from day to day. Of course, a journalist would get excited about a unique project that no one ever released before. However, if your content is boring and unoriginal, it would bore her and she/he will never want to read what you have to say.
3. You give up on Twitter
In this frenzy of creating your website, GoDaddy or Amazon Web Services account and social media accounts, you simply forgot that the Internet is an ocean that has a lot of fish in it. Twitter is an effective place for promoting your ideas and content as it attracts thousands of crypto fans from around the globe. Site detail is here.
4. You fail to communicate
If your audience can’t find any information about you from your website, or even in your bio, they may start to doubt whether they are on the right path. They will probably get hopeless and go back. Here’s a tip: use the services of a content writer that can generate short articles for your project and make a blog on your website—you will save yourself a lot of time!
5. Your own style is frustrating
Most people in crypto are young people with lots of energy who want to be heard and be noticed by everyone. However, it’s often difficult for them to understand that there are rules to follow. Use your style if you think it is absolutely necessary, but in most cases, try to use official statements and avoid emoticons and slang because they will make your message less transparent.
6. You don’t have the right image
The image makes up 60% of your press release. It’s very important for them to see someone or something that inspires trust and confidence in their audience. Otherwise, you will not be able to achieve this objective when promoting a crypto project.
7. Your press release lacks focus
If you can’t get your ideas straight, then it’s much better to write a blog post for outreach instead of a press release. Save time and money and give your readers something juicy.
8. You are not always available
A journalist needs to know the date and time when you are available to reply to any questions they need to ask you. If you’re busy during these times and cannot respond, it will make your project look inaccessible, unprofessional and uninteresting.
9. You are not creative
Create a catchy title that will keep your readers’ attention. Don’t simply say “Launching the world’s best platform!” or “We’re coming back!” These kinds of headlines are outdated and unoriginal by now.
10. Your content is misleading
It’s OK to be enthusiastic about your project, but don’t forget that you have to publish facts and reality, not fantasies and lies. If your press release has unrealistic “facts”, it would make your project look like a scam and people will not trust you in the future.
11. You do not use a PR manager
Do you have an experienced PR manager? If not, then you will probably have no benefits from your strong efforts. A PR manager is like your right arm who can talk to journalists and promote your ideas more easily. So, don’t waste time and work with a professional to accomplish more.
12. You are not concise enough
“PR Newswire – Business Wire – Marketwired – NFT” are some of the most famous press release distribution channels which want clients to write press releases that are only 500 words long—less than two pages in Word document! This means that you should be concise in writing and submit original content each time. If you are unable to follow this rule properly, hire someone who can.
13. You are not on LinkedIn
Just like the Internet is a place for communication, LinkedIn is another hot spot where you can find an audience with whom you want to communicate. If there is someone who would like to write about you or your project, they can find you here.
14. You are not on Reddit
If someone wants to share your content but cannot do it because of some reasons, they will usually post it on Reddit and hope that other people will share their articles. While we all know this platform has many limitations and it’s not suitable for everything, it’s still a widely used social network so don’t forget to make an account there.